Harley Quinn film gets SEO-friendly title to boost Birds of Prey sales
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The Harley Quinn spin-off Birds of Prey has been renamed after an abyssal opening weekend at the box office.
The DC superhero film's name was simplified from Birds of Prey: And the Fantabulous Emancipation of One Harley Quinn to Harley Quinn: Birds of Prey.
Warner Bros has admitted that the name change was to boost search engine optimization (SEO) to make it easier for fans to find it online as part of a 'search expansion for ticket sites,' has reported.
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Margot Robbie stars as Harley Quinn opened to disappointing box office figures under the title 'Birds of Prey: And the Fantabulous Emancipation of One Harley Quinn'
The entertainment company is hoping to cash in on the popularity of Harley Quinn.
The movie, starring Margot Robbie, failed to meet investors' expectations in the box office. Although the superhero film was the top earner in the box office, https://nataganz.com making $33.3million domestically, it fell well short of industry projections that it would open at between $50-55million.
The earnings marked the lowest-grossing opening weekend for
The DC superhero film's name was simplified from Birds of Prey: And the Fantabulous Emancipation of One Harley Quinn to Harley Quinn: Birds of Prey.
Warner Bros has admitted that the name change was to boost search engine optimization (SEO) to make it easier for fans to find it online as part of a 'search expansion for ticket sites,' has reported.
Scroll down for video
Margot Robbie stars as Harley Quinn opened to disappointing box office figures under the title 'Birds of Prey: And the Fantabulous Emancipation of One Harley Quinn'
The entertainment company is hoping to cash in on the popularity of Harley Quinn.
The movie, starring Margot Robbie, failed to meet investors' expectations in the box office. Although the superhero film was the top earner in the box office, https://nataganz.com making $33.3million domestically, it fell well short of industry projections that it would open at between $50-55million.
The earnings marked the lowest-grossing opening weekend for
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